John Sullivan, President, Co-founder and Co-owner
John joined the US Navy in 1962 just in time for Vietnam and spent 8 years in the service. After the Navy, in 1971 John worked for Electronic Data Systems Corp in Dallas, TX. At the time EDS was owned by H. Ross Perot who ran for US president in 1992. In 1973 John joined AT&T and spent 17 years with the company most of the time in management.
John started Marketing4insurance in 1987 before there was a dot com world almost by accident. His wife, Barbara, was working as a new Farmers Insurance agent in Orange County, CA. One night she was cold calling and it was painful to listen to - 10 negative calls to obtain one yes. There had to be a better way.
A data source for homeowner leads was found and data enhancement software was written using programming skills developed at EDS and college. The data was merge printed onto letters and mailed to prospects based on estimated homeowner renewal data.
The results were outstanding. His wife's insurance agency grew from almost no clients to over 2,500 in just a few years. She won many awards for insurance sales. In 1995 we moved from Orange County, CA to Lane County, Oregon (Eugene and Springfield - Barbara is an Oregon graduate and native), where we are presently located.
"I enjoy Sporting Clays (clay target shooting) competition, fly-fishing, travel, long-range precision rifle shooting, and reading great books. But my favorite enjoyment is being with my wife, Barbara and daughter, Rachel."