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Program Advantage

How do we compare?
Feature Marketing 4 Dentists Our Competitors
PRICING
PHILOSOPHY

Marketing 4 Dentists charges an all inclusive cost per piece to keep our pricing clear and uncomplicated. We put everything on the table up front, so there is no need to worry about hidden costs.
Most competitors charge for each item separately (data, printing, postage, etc.) making pricing complicated and hard to calculate what you are getting for your money.
MARKETING
DESIGN

A ONE-TIME COST of $400 with an unlimited amount of proofs for a custom design. Our designs are personalized using the prospects name and can vary text, images and special offers depending on household demographics.
Varies from no charge to $2,000 per design. Usually limited to 2 or 3 proofs. Each card is identical, expect for the address and, in some cases, salutation.
DESIGN REFRESHMENT
or New Design Between Mailings
4 hours of design time is INCLUDED after each mail drop giving you the opportunity to modify your design, marketing message, special offers, etc. during the course of your campaign. NOT ALLOWED - Most competitors require you to print all your marketing at once. This ties your money up in inventory and leaves your marketing is sitting on a shelf.
DATA / MAILING LIST
Basic, Targeted Data is INCLUDED. You can further target your prospects by income, children, adult age, ethnicity, etc. Each filter costs $.01 per prospect. For example: 2 additional filters for 1000 prospects would be a one-time charge of only $20. Varies from $.10 to $.20 per lead. Many companies limit how much you target your leads.
VARIABLE DATA PERSONALIZATION
for Best Return on Investment (ROI)
INCLUDED - Only Marketing 4 Dentists allows the design to make use of your targeted data, by varying elements of the card on a lead by lead basis. NOT AVAILABLE - Usually each piece is exactly the same regardless of household demographics, and the address is printed later with an inkjet printer.
PRINTING
INCLUDED - We print ONLY what is needed for each mailing, allowing you to modify your design in between each mail drop. Varies from 20 cents down to 8 cents per piece. But, best pricing requires you to print all pieces at once to be mailed over the course of your program.
ADDRESSING INCLUDED - We address each piece as we print using the same fonts as in the design for a cohesive and integrated appearance. Charges you $.05 to $.10 extra per mail piece. After stock is printed, it is usually run through an inkjet printer for addressing.
GLOSSY UV COATING
for a Professional Look and Protection from USPS abuse
INCLUDED - UV is the hardest and most professional paper coating available. It makes color POP for an eye-catching appearance. Either NOT AVAILABLE or $.03 to $.05 per postcard.
POSTAGE INCLUDED in our cost per piece, with a 3-7 working day delivery, nationwide. On average, competitors charge $.24 per piece.
MAILING SERVICE INCLUDED - We CASS certify data and verify each address. We deliver to the USPS on your behalf. Charges you $.05 to $.10 extra per mail piece.


Sample Cost Comparison
Feature Marketing 4 Dentists A Leading Competitor
2500 Prospects x
4 Mail Drops
=
10,000 pieces mailed
Super-Deluxe Postcard
5.66 x 11
double sided, full color, UV coating both sides,
w/ Variable Data Personalization
A Comparative Postcard
6 x 11 3/8
double sided, full color
DESIGN FEE
$400 = $.04/piece with unlimited proofs $1,800 = $.18/piece with 3 proofs
DESIGN REFRESHMENT $.56/piece NOT AVAILABLE
DATA / MAILING LIST $.05/piece
VARIABLE DATA PERSONALIZATION NOT AVAILABLE
PRINTING
$.206/piece
ADDRESSING /
MAILING SERVICE
$.095/piece
GLOSSY UV COATING
NOT AVAILABLE
POSTAGE $.239/piece
TOTAL COST PER PIECE $.60/piece $.77/piece
TOTAL COST $6,000 $7,700

SAVINGS WITH MARKETING 4 DENTISTS
$1,700

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